At 1st for Women, we believe that 'good quality' drivers should not have to pay a higher premium to subsidise drivers that represent a 'higher risk'. Our policies are underwritten by Auto & General Insurance Company Ltd. The underwriting is more comprehensive than most other insurers. This allows us to retain good quality drivers, like you, at more competitive rates.

We are very focused on ensuring that the individual risks are identified accurately and assessed correctly, so that we are able to provide the right price for each of our clients.

Our History

1st for Women is part of an International Group of Companies, that began in the early 1980s and has grown to become an innovator in personal lines insurance. From the very beginning, the Group has introduced new methods for selling and administering insurance. We have made it easy for you to buy insurance, and have set new standards for the industry in the United Kingdom, South Africa and Australia.

We are the largest direct personal motor vehicle insurer in South Africa, and one of the largest personal lines intermediaries in the United Kingdom. The group administers over 1.5 Million policies worldwide and more than A$1 Billion in annual premium income.

In 1999 we expanded our operations to include Australia, and to date, have experienced exceptional growth. Combining international experience and knowledge with our high quality service standards, we are well positioned to repeat and continue the Group's success.

In Australia, the policies are underwritten by Auto & General Insurance Company Ltd, which is authorised to conduct insurance business in Australia by the Australian Prudential Regulatory Authority (APRA).

Auto & General Insurance Company Ltd is a member of the Insurance Council of Australia and participates in the Insurance Code of Practice.